Robocoin, the bitcoin ATM manufacturer based in Las Vegas, has announced that it is reducing its operator fees to 0%. This is a new initiative taken on by the company in order to make its machine owners more competitive on a larger scale.
The new deal that Robocoin has rolled out allows operators of bitcoin ATMs to pay $10,000 for a lifetime license that will permit them to forego any type of fees for life. This deal is an introductory price that will be available through April 30th. On the flip side of the coin, operators can pass the additional $10,000 cost and completely pay $20,000 for bitcoin ATMS. 1% of its fees will go directly to Robocoin.
Before, Robocoin took 34% of the transaction fees put in place by its operators on its bitcoin ATMs. This means that if fees were set by an operator to be at 10%, Robocoin would take about 3% of that profit.
Speaking with CoinDesk about this new initiative, Jordan Kelley, the CEO of Robocoin, said,
“Our goal of the company is to ensure that our operators are profitable, that they’re operating at the best prices and that we’re building our network around the world.”
Kelley also stated that this new plan is a reflection of the regard that Robocoin has for its customers and the bitcoin community at large. The additional fees placed on new customers are in reality an impediment to the implementation of bitcoin ATMs and that is something that Kelley’s company are trying to reduce.
According to Kelley, another motivation is highlighted by the reduced fees to choose Robocoin over other alternatives in the marketplace. This new effort will attract earlier bitcoin ATMs operators and will be the gateway to opening a new customer foundation for its operators.
Kelley implied that reducing the fees is also another way for Robocoin to display how committed it is to the progress and advancement of the entire bitcoin network. With reduced fees, there will be a higher volume of consumers shows Robocoin’ data, indicated Kelley.
Robocoin will be releasing a much more elaborate and functional plan later on in the year even though Kelley did not reveal what it would contain.
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