eGifter, an online gift card service based in New York, has recently launched a new way to entice customers who wish to pay with bitcoin, dogecoin, or litecoin. A new incentive program is being introduced that will give a 3% discount.
Officially launched on April 23, the eGifter Points program, gives discounts; leaning favorably, towards the company’s decentralized payment methods. 2% discount is given to customers who use PayPal in the rewards program while 1% is given using credit cards to purchase eGifter cards from major merchandisers.
eGifter’s CEO and co-founder, Tyler Rowe, said:
“Because cryptocurrencies cost less for transactions, we’re excited to be able to offer higher returns for those purchases to encourage additional usage.”
eGifter was founded in 2011 and began using Coinbase to accept bitcoin payments last September. The online gift card service partnered with GoCoin to begin accepting Dogecoin and Litecoin at the beginning of this month.
Offering more than 150 electronic gift cards from retailers, eGifter is making huge progress in the digital currency community. The company currently has mobile apps for purchasing gift cards in the Apple App Store and the Google Play Store.
Discounts for Using Digital Currency
The notion of granting discounts for customers and consumers using digital currencies, like bitcoin, is gaining momentum and becoming largely widespread. Fewer fees and possible risks for sellers are at the heart of granting these discounts. Sellers can then pass savings on to their customers.
Gyft, a mobile gift card service, provides a similar point rewards system to its customers. Even though Gyft only accepts bitcoin as payment, it has been offering a 3% points reward on bitcoin gift card purchases for a while now.
Vinny Lingham, CEO of Gyft, has expressed his views publicly, by stating, about his company’s decreased fraud exposure with transactions in bitcoin. This happens to be one of the reasons as to why Gyft is able to provide discounts for its customers.
Coin for Coffee is another venture that represents the money saved using digital currencies. A user, for instance, can buy Starbucks drinks at a discounted price using bitcoin with that program. The remaining money from each transaction is then returned to the users as soon as possible.
Image via eGifter