Blockchain-based digital advertising marketplace tribeOS has published a study, according to which 77% of marketers know ad fraud exists yet only 20% think their campaigns are affected.
Ad fraud is the second most profitable type of organized crime in the world. It is second only to drug trafficking. Advertisers lose a shocking $51 million a day to ad frauds.
tribeOS is designed to assist advertisers and publishers in running secure, ad fraud-free campaigns online through a fully transparent platform. It conducted the study via Toronto-based research firm Fuse Insights.
According to a press release CoinReport received, more than 270 marketers in the U.S. and Canada were surveyed, with more than 80% of those buying digital ads and running campaigns every day.
The study benchmarked critical factors related to online fraud from display and social ads. Where does it happen? What causes it? Are some advertising and social media channels more vulnerable than others? And most significant, who is eventually in authority and should come ahead with a solution?
Matt Gallant, an ad scam expert and tribeOS CEO, said in the news release we received, “Having personally been robbed of millions due to ad fraud I wondered … how many other marketers suffered the same fate? Unfortunately, my suspicions were confirmed.
Is more education needed? Absolutely. Bottom line, ad fraud crime was impossible to stop before blockchain. And that’s exactly why tribeOS is building the ultimate, ad fraud-free marketplace.”
Ad fraud seriously wears down the general usefulness of digital advertising. The world’s largest brand advertiser, Procter & Gamble, cut their digital ad spend by $200 million a year and actually increased their reach by 10%.
The tribeOS digital advertising marketplace will launch this year. On the platform, all transactions will be visible. It’s also supported by a full suite of tribeOS innovative and proprietary software tools.
The complete 2019 research report offers a high-level executive summary as well as full background on the extent of digital marketers’ mindfulness of ad fraud and some advised possible solutions. The 36-page Ad Fraud Awareness research report, including important takeaways, can be downloaded here at no cost (asks for first and last names and a valid email address).
tribeOS logo – Via press release
Matt Gallant’s photo – Via Newsroom on tribeOS’ website