Stuttgart, Germany-based hospitality business software company Hospitality Total Solution (HTS) and Zug, Switzerland-based loyalty token protocol qiibee have formed a partnership, according to a press release CoinReport received from Wachsman, qiibee’s PR company.
Qiibee assists brands all over the globe in running their royalty programs on the blockchain.
Through the strategic association, qiibee will be able to leverage HTS’s relationships with some of the most prominent firms in the hospitality industry across Austria as well as Germany and Switzerland. The worldwide network of HTS is composed of 30 strategic partners and 550 customers across 20 countries.
Markus Imfeld, HTS CEO and general manager of the DACH region, said in the news release we received, “Ensuring long-lasting enthusiasm among customers, and creating loyalty and trust between customers and brands, demands intelligent and individualised customer experiences. We believe that qiibee’s protocol, in allowing users to store and exchange loyalty tokens, provides our customers with the ultimate freedom of choice, thus allowing brands to provide a more meaningful customer experience.”
He added, “The face of technology is constantly changing, and as a software development company, it is crucial that we are at the forefront when it comes to embracing new and emerging technologies such as blockchain. Partnering with a company such as qiibee, who has extensive experience in the loyalty sector, ensures our customers will remain our number one priority.”
qiibee is innovating the loyalty industry by further improving the offering for brands and consumers both via blockchain technology, said the firm’s co-founder and CEO, Gabriele Giancola.
“For brands, high customer acquisition costs, low engagement and redemption rates, high outstanding liabilities, and operational risks and inefficiencies impede successful customer engagement,” said Giancola.
He added, “Meanwhile, for customers, the fragmentation of the loyalty market, the lock-in effect and low usability of points, and the lack of real value of collected points make it less than desirable to be active on loyalty programs. The qiibee loyalty ecosystem greatly benefits both brands and consumers by offering real value, choice, and flexibility. We are thrilled to partner with a company such as HTS with its unrivalled pedigree in the hospitality business software space, who see the potential in utilising blockchain technology for the benefit of both brands and consumers.”
Image credit – Public domain image by MSeses