Emercoin CCO Jason Cassidy details partnership with Microsoft, discusses EMC’s value & blockchain tech.

Digital currency and blockchain platform Emercoin announced partnership with software giant Microsoft earlier in the month. Emercoin said that under the partnership it will be delivering its suite of blockchain services to the Blockchain-as-a-Service (BaaS) marketplace of Microsoft’s cloud computing platform and infrastructure, Azure, later this year.

Emercoin chief communications officer Jason Cassidy told CoinReport in an email:

“We currently have eight EMC services we will be adding to the Azure Blockchain-as-a-Service marketplace with several more to come later this year. Azure users will be able to install and make use of innovations such as digital proof of ownership and identity, passwordless authentication on the internet, network security, the first distributed advertising network and many E-commerce solutions like the Emercoin secure micropayment service.”

Cassidy said Emercoin’s blockchain services that are slated for inclusion into the Azure BaaS platform include (with added details):

• “EMC SSH – Our decentralized solution for secure shell management. EMC SSH provides a bridge between OpenSSH and the EMC blockchain, allowing for secure, decentralized management of Public Key Infrastructure (PKI).
• EMC SSL – Our decentralized solution for online security and passwordless authentication, removing the needs for passwords on the internet.
• EMC DNS – Censorship-resistant domain name system. The Emercoin wallet has a built-in DNS resolver to facilitate the greater use of .COIN, .LIB, .BAZAR and .EMC domain extensions.
• EMC TTS – Our trusted time stamping service that improves the way that all trading of assets is recorded (stocks, securities, etc).
• EMC STREAM – Micropayment library for streaming digital media of all types (video, games, music and much more).
• EMC LNX – The first decentralized pay-per-click advertising network of its kind that provides a new level of flexibility and privacy to the World of online advertising.
• EMC DPO – Our digital proof of ownership solution for physical or digital goods and services through the Emercoin blockchain.
• EMC InfoCard – Storage for digital business cards for use with EMC SSL. InfoCard has the ability to organize information in a hierarchical structure, which can be useful for quick content updates to all cards within companies or other organizations.”

Emercoin chief communications officer Jason Cassidy

About Emercoin’s partnership with Microsoft, Cassidy stated:

“Lately there has been tremendous increase in awareness of Emercoin due to our recent partnership with Microsoft to join the Azure cloud’s Blockchain-as-a-Service platform. We are thrilled to be one of the very first partners in the program to bring our blockchain services to the public. Given how many services we have that are ready-to-use for any business or individual, we believe Microsoft has found the perfect candidate to introduce their Enterprise customers to blockchain technology.”

The Emercoin platform is made of the digital currency EMC and its distributed ledger, the Emercoin blockchain.

Talking about the platform and the team’s efforts, Cassidy said:

“Emercoin is a leading digital currency and shared ledger platform that focuses on scalable, innovative blockchain services. The currency [EMC] was officially launched on December 11th, 2013 and since then the Emercoin Team has worked diligently on developing functional solutions to real world problems. We have succeeded in doing this by pushing the limits of blockchain innovation to a level that is unparalleled in the marked today.

He revealed several more services for the Emercoin blockchain are coming later this year.

Cassidy told CoinReport:

“We have many more innovative services for the Emercoin blockchain coming later in 2016. Additionally, there will be some truly forward thinking features being added to Emercoin (EMC) that will increase the utility of the currency.”

Regarding EMC’s value, he said it has doubled over the last few months, and there is room for the cryptocurrency’s market cap to grow several times what it is today.

Cassidy told us:

“Emercoin’s doubling in value has triggered some discussion on whether EMC is undervalued relative to the other top 20 digital currencies. We feel the increase in price over the last few months is simply a reflection of the market taking notice of the value of Emercoin and the many innovations we have brought to the market. The key here is our services are ready-to-use and have customers using them successfully to conduct business today. The Microsoft partnership has certainly brought some additional exposure to the currency and with many partnership on the horizon we feel this is just the beginning of a positive trend for Emercoin.

From a price perspective, there is certainly room for Emercoin’s market cap to grow several times what it is today. Many other digital currencies hold a higher market cap and offer significantly less real-world application and utility. As more businesses of scale and individuals adopt Emercoin, the value of the currency will increase to reflect this.”

Cassidy sees blockchain technology as “the true story here.” He said:

“I think the World is now realizing that the true story here is Blockchain technology. Bitcoin is a tremendous accomplishment in that it is the first app to showcase the power of blockchain technology. What we are seeing is that this technology is revolutionary in the sense that it is going to single highhandedly transform virtually every area of business and personal use. Digital currencies that have something more to offer beyond a simple payment network are the future of this industry. The industry is rapidly maturing and accessing what is being offered in terms of value, and this is why I feel many of today’s digital currencies will not survive over the next few years. The message is clear: Innovate or be left behind. For Emercoin, this is a principal we have held to and it has shaped how we have developed our currency (EMC) and our blockchain services.”

EMC is a digital currency with proof-of-stake (POS) + proof-of-work (POW) mining, but focus is on POS, as POW difficulty will gradually increase. EMC is developed by ppc.fixx.ru team. Specifications can be seen here.

Image credits – Courtesy of Emercoin