Los Angeles, California-headquartered publicly traded Internet advertising and technology company SRAX has released comprehensive growth strategies for its BIG Platform, the company’s blockchain identification graph technology, said an email CoinReport received from SRAX’s PR firm, Relevanz Public Relations.
According to a press release, SRAX’s 55-page whitepaper for BIG Platform summarizes the strategy for what is anticipated to be the first consumer-powered confirmed information management and distribution system, when entirely built-up. With this system, individuals can own and sell their information.
SRAX CEO and chairman Christopher Miglino said, “Building the tools to unlock the value of data, we published detailed plans for our BIG Platform. This is a significant milestone in our efforts to be the first publicly-traded company to deliver a secure blockchain platform, token reward, and open source governance structure for consumer data. A key component of the BIG Platform will be our digital token, BIGtoken, which we intend to register with the SEC. As such, we believe the BIG Platform will be well positioned to operate in a regulated environment.”
Through the platform, consumers will claim their information and be paid for it when it is bought. The platform will allow the transparent exchange of confirmed digital identity and consumer information, and consumers, for the first time, can interact directly in this process.
SRAX COO Kristoffer Nelson stated, “By participating, consumers will be rewarded with a digital token, BIGtoken, for sharing and verifying their data. Developers and media companies will be able to build web destinations, social networks, and utilities on top of the BIG Platform to facilitate data sales or purchases with the complete awareness of consumers.
“We believe we are solving a commercial and consumer problem, and our BIGtoken gives greater validity to blockchain technology and the token market.”