Fluent, now Hijro, announces blockchain trade asset marketplace

Financial technology firm Fluent, the financial operating network for global trade, announced in a press release sent to CoinReport that it has rebranded itself as Hijro. The company also announced in the release its trade asset marketplace built on blockchain technology.

With the rebranding, said the firm, Hijro highlights its objective to become the linked network or global “waterway” driving trade finance.

Hijro CEO Lamar Wilson said about the new name for his company, “The vast majority of the world’s prosperous cities are connected to waterways that have provided unrestricted access to goods, technology, and new ideas for thousands of years.”

“I chose the name Hijro to be representative of the waterways that support global trade, connecting siloed, antiquated IT systems and financial services to reduce friction between banks, businesses, and non-bank lenders who join our network.”

The Hijro Trade Asset Marketplace, a sturdy multi-bank, multi-lender marketplace for trade assets, is at the heart of the Hijro Network. Leveraging the blockchain technology, the first-of-its-kind marketplace drives automation, security and efficiency in origination, distribution, tracking and settlement and reconciliation of trade assets while maintaining a emphasizing open-account trade.

The marketplace offers access to a global network of enterprises, banks and liquidity providers who influence working capital solutions built on the network.

The company’s new website, www.hijro.com, lets trade platforms, lenders, banks and businesses request access to working capital solutions, become an investor on the marketplace and join the network as a partner.

Hijro (then Fluent) recently won the 26th BAFT Annual Conference on International Trade’s Solution Showcase, a conference’s competition that is focused on solving major problems in international trade. The company competed with IBM, Newgen Software and LiquidX/Broadridge Financial in front of a panel of judges, earning opportunities to present at future international trade conferences.

Fluent logo via a previous press release CoinReport received