BitClave partners with Carnegie Mellon University to enhance search experience
BitClave, the San Jose-based startup that is disrupting the conventional ad tech market, announced in a press release it sent to CoinReport its partnership with Carnegie Mellon University (CMU).
Under the partnership, BitClave will be sponsoring a practicum project for graduate students in the College of Engineering’s Information Networking Institute (INI) at CMU Silicon Valley this fall. The practicum matches teams of students with government, research and corporate sponsors to develop innovative concepts that form the future in everything from computing and mobile systems to things like software development and ad tech.
BitClave CEO Alex Bessonov said in the release we received, “Community is essential for any project to be successful. The CMU tech community has been very welcoming to our team and supportive of our mission. They’re always forward-thinking and I think they see a lot of promise here.”
Bringing its extensive knowledge in digital currency and blockchain, BitClave will work with INI’s information security and mobility students on disruptive advertising technology. This teamwork will offer the students a rich learning experience while benefiting BitClave’s platform. For example, one of the projects will assist in enhancing ranking system and anonymization of BitClave Active Search Ecosystem (BASE). The company’s software engineers will be working together with INI students to enhance the user’s search experience while still delivering a comfortable level of anonymity.
INI director Dena Haritos Tsamitis commented, “Bridging the gap between theory and practice, the practicum affords INI students the opportunity to innovate in the wild alongside experts in the field.
“A startup like BitClave provides exposure to entrepreneurial, startup culture and frontier technologies like blockchain, while also enabling students to apply classroom knowledge to solve real-world problems.”
BitClave CTO Patrick Tague, who is also associate director of the INI, said, “Carnegie Mellon has long had a reputation as a leader in technology, so disruptive tech like blockchain is naturally very appealing. Combining blockchain with ad tech has a lot of potential, and I think it gets people excited.”
BitClave is working to use blockchain to remove ad service middleman and form a direct connection between businesses and customers. The company is creating a decentralized search engine that assists its users in truly finding what they are searching and get paid every time they click on search results for products and services from their favorite brands. Such a search engine will render third-party advertising networks unnecessary and annoying ads nonexistent.
On the BASE, users have complete authority over their identities, determining who can access their data while earning CATs every time companies use their data to offer them something. Businesses can, through this system, make relevant, personalized offers directly to customers who have already showed interest in their services and products, hugely increasing their return on advertising expenditure.
Image – © Carnegie Mellon University. All rights reserved. Via CMU’s Flickr Gallery