Los Angeles, California-based travel rewards company KeyoCoin has launched more than 1,000 travel challenges in over 100 cities across the world.
According to a press release CoinReport received from KeyoCoin, after logging into the KeyoPass app, travelers will have early access to the (Pokémon Go-style) location-based travel challenges and be rewarded for completing each one of them following KeyoCoin’s token launch in early 2019.
The challenges include such tasks as speaking in your best British accent to the pelicans of London’s St. James Park, recreating Russell Crowe’s “Gladiator” speech in Rome’s Colosseum, pouring the perfect pint of Guinness in Dublin, among others.
The company, which was founded early last year, says these challenges are designed to encourage travelers to get more out of their travels.
Tokens earned can be spent in a developing marketplace of more than 12,000 live tours, activities and local experiences in 60 plus cities all over the globe.
“From Air Miles to Marriott Points, there’s no denying that loyalty programs in the travel industry can pack a punch, but they’re invariably designed to give more rewards to customers with the deepest pockets,” said KeyoCoin founder and CEO Matt Baer in the news release we received. “Of course companies want to celebrate their most valuable customers, but value means so much more today than how many miles you’ve flown, or how much you spent on a hotel room.”
“Naturally, our marketplace will reward people when they book, but our travel challenges also give people countless opportunities to earn crypto rewards without needing to make a purchase. Independent travel businesses will also be able to give something back to their model guests; those that take the time to leave a review or share their experience on Instagram, or even volunteer an hour or two of their time for the local community,” Baer added.
By the time the rewards token launches, the company aims to have 10k challenges across the top 100 cities. These challenges will be sponsorable by independent travel companies, who can create their own challenges. The plan for these challenges is to become, in time, a patchwork of local experiences, designed and funded by local companies to be complementary to the services they provide.
Baer further added, “Our merchant partners are already showing a lot of interest in sponsoring these travel challenges, and some of their suggestions for new ones have been absolutely superb. I’d like to thank everyone for their contributions; it won’t be long now until the rewards platform is up and running and our token starts to breathe life into the whole ecosystem.”
Image via press release