In a survey of 504 Americans, more than nine percent reported feeling “puzzled” or “confused” by the Bitcoin logo, while nearly seven percent said they felt “nothing.” Conducted by the Digital Currency Council, the survey found that approximately five percent of respondents recognized the logo as having to do with “money” or “wealth,” while about three percent said the image represented “bitcoin.” Two percent of respondents expressed indifference to the logo and one percent did not know what the image means.
The Digital Currency Council concluded in its Pulse Report that across all age groups, the predominant reaction evoked by the Bitcoin logo was confusion. Survey respondents did not appear to be familiar with the image, giving answers such as “bewildered,” “no reaction,” and “I don’t know what that means.” Among the respondents who expressed something besides confusion, the sentiment was largely neutral, with several positive and negative words appearing equally as often (“optimistic” versus “greedy” or “great” versus “annoyed”). The Digital Currency Council says its survey is evidence that the majority of Americans are still unaware about Bitcoin.
The survey was conducted on March 18 through Google Consumer Surveys.